Here are the top mistakes
Mar 8, 2024 22:36:16 GMT -5
Post by account_disabled on Mar 8, 2024 22:36:16 GMT -5
Google Analytics Implementation Mistakes HomeAnalytics TestingThe Top Fatal Mistakes Businesses And Agencies Are Failing To Do With Google Analytics Advertising TechnologyAnalytics TestingEcommerce and RetailSocial Media Influencer Marketing The Top Fatal Mistakes Businesses And Agencies Are Failing To Do With Google Analytics Douglas Karr Douglas Karr Follow on XSep minutes read We were recently chatting with a car dealership that felt they were paying an extraordinary monthly engagement for their marketing agency but werent confident that they were getting value in the relationship.
As we often do with a solid lead we ask if we Phone Number List could access their Google Analytics account and they add us to the account. We logg into Google Analytics and were shock Google Analytics was never set up. As a result the dealership had no data tracking on their site since July when Universal Analytics stopp collecting data. This is truly unconscionable for a marketing agency thats charging any significant monthly engagement. In this case the agency was handling multiple channels for the client including Google Ads. Without analytics properly configur theyre just throwing money down the toilet.
My advice was to fire their agency immediately. Google Analytics Weve been sounding the alarms on for quite some time and continue to do so. While not even having your account up and running is shocking you have to configure some additional setup. Unlike UA without configuring you will have some serious downstream issues when you look to analyze your business performance online. that companies are making with the Google Analytics launch You have not configur the data stream correctly. The data stream is how collects data from your website or app. If you do not configure the data stream correctly you may not collect all of the data that you need. You have not migrat events to . This is a critical mistake as you will lose eventdriven insights.
As we often do with a solid lead we ask if we Phone Number List could access their Google Analytics account and they add us to the account. We logg into Google Analytics and were shock Google Analytics was never set up. As a result the dealership had no data tracking on their site since July when Universal Analytics stopp collecting data. This is truly unconscionable for a marketing agency thats charging any significant monthly engagement. In this case the agency was handling multiple channels for the client including Google Ads. Without analytics properly configur theyre just throwing money down the toilet.
My advice was to fire their agency immediately. Google Analytics Weve been sounding the alarms on for quite some time and continue to do so. While not even having your account up and running is shocking you have to configure some additional setup. Unlike UA without configuring you will have some serious downstream issues when you look to analyze your business performance online. that companies are making with the Google Analytics launch You have not configur the data stream correctly. The data stream is how collects data from your website or app. If you do not configure the data stream correctly you may not collect all of the data that you need. You have not migrat events to . This is a critical mistake as you will lose eventdriven insights.