The 15-second in-feed spot walked users
Feb 18, 2024 3:11:47 GMT -5
Post by mdsaikwat03 on Feb 18, 2024 3:11:47 GMT -5
To make it ultra-clear that Jadu was the app behind the TikTok trend, though, Jadu launched a paid TikTok campaign to run alongside all the TikTok UGC. how to download the Jadu app and create within it, step by step. (Lil Nas X was the tutorial’s example hologram, of course.) “The whole process… can seem intimidating,” Sally, Jadu’s COO, told MarketerHire. After all, it involves downloading and interacting with holograms. But the ad made the app seem straightforward, and Jadu saw “a huge influx” of interest. 2. e.l.f’s viral “Eyes. Lips. Face.
” challenge. Type of ad: Hashtag challenge latestdatabase.com Key performance stat: When it ran in 2019, this challenge generated more than a million videos — the most videos of any branded hashtag challenge in history, according to e.l.f.’s agency Movers + Shakers. This was the first hashtag challenge that really, truly took off. Like, it got earned media. “The brands finally understand TikTok,” read the headline on Vox’s story about the challenge. It started with an original, branded song: “Eyes. Lips. Face.” by iLL Wayno and Holla FyeSixWun. The makeup brand commissioned TikTok influencers like Brittany Broski (a.k.
a. Kombucha Girl) to lipsync and pose to the song, and the trend took off — so much so that even Lizzo participated, unpaid. 3. Mars Wrigley’s campaign to app-ify Halloween. Type of ad: TopView and in-feed ads Key performance stat: The campaign generated 123 million video views across all ad formats and 70,000+ app installs, TikTok reports. Halloween 2020 was an uncertain time for candy brands. The coronavirus made trick or treating a public health concern. Would candy sales flag? Mars Wrigley — the parent company behind M&Ms, Twix, 3 Musketeers and more — tackled the issue with a 13-day TikTok campaign leading up to Halloweeen.
” challenge. Type of ad: Hashtag challenge latestdatabase.com Key performance stat: When it ran in 2019, this challenge generated more than a million videos — the most videos of any branded hashtag challenge in history, according to e.l.f.’s agency Movers + Shakers. This was the first hashtag challenge that really, truly took off. Like, it got earned media. “The brands finally understand TikTok,” read the headline on Vox’s story about the challenge. It started with an original, branded song: “Eyes. Lips. Face.” by iLL Wayno and Holla FyeSixWun. The makeup brand commissioned TikTok influencers like Brittany Broski (a.k.
a. Kombucha Girl) to lipsync and pose to the song, and the trend took off — so much so that even Lizzo participated, unpaid. 3. Mars Wrigley’s campaign to app-ify Halloween. Type of ad: TopView and in-feed ads Key performance stat: The campaign generated 123 million video views across all ad formats and 70,000+ app installs, TikTok reports. Halloween 2020 was an uncertain time for candy brands. The coronavirus made trick or treating a public health concern. Would candy sales flag? Mars Wrigley — the parent company behind M&Ms, Twix, 3 Musketeers and more — tackled the issue with a 13-day TikTok campaign leading up to Halloweeen.