Why Video is Essential for Content Marketing Strategy
Dec 12, 2023 0:02:55 GMT -5
Post by account_disabled on Dec 12, 2023 0:02:55 GMT -5
Ranktracker Tools How it worksPricingBlogHelp Sign in Sign up LEARN SEO Why Video is Essential for Content Marketing Strategy Felix Rose-Collins Felix Rose-Collins • Jun 20, 2022 • 6 min read Why Video is Essential for Content Marketing Strategy Intro When it comes to content, there is no doubt that video is becoming an increasingly important part of the mix.
In recent years, the demand for Industry Email List video content has increased significantly, in fact, Cisco projects that by 2022, video will account for 82% of all consumer internet traffic. This is due in part to the growing use of video streaming services, such as YouTube and Netflix. However, the rise in video popularity is largely due to the fact that video is an extremely effective way to communicate a message. Not only is it more engaging than text or images, but it is also easier to digest and share. As a result, video has become an essential tool for marketing and SEO, this is why more businesses are investing in video content to reach a wider audience. A recent study by Wyzowlstates that 86% of businesses use video as a marketing tool. Hence, the demand for video content is only going to continue to grow in the coming years. The importance of video in content marketing strategy Increases engagement There are a number of reasons why video is such an important part of your content marketing strategy. For starters, it’s a great way to increase engagement with your audience. According to Hubspot, including a video on a landing page can increase conversion rates by 86%. When it comes to social media, research has shown that video content is 60% more likely to be shared on social media than any other type of content and there are good reasons for this.
Videos are highly engaging, and they can convey a lot of information in a short amount of time. They are also easy to share, making them ideal for social media. In addition, videos are interactive, which makes them more engaging than other types of content such as text or images. As a result, videos can be an effective way to increase audience engagement. Increases engagement(Image Source: freepik.com) Rank higher in search engines But beyond engagement, video is also becoming increasingly important for SEO purposes. Google has stated that they are now ranking websites with videos higher in their search results. In general, videos rank higher in search engine results than other types of content. This is because videos are more engaging and visually appealing than text-based content. As a result, viewers are more likely to click on and watch a video than they are to read an article or blog post.
In recent years, the demand for Industry Email List video content has increased significantly, in fact, Cisco projects that by 2022, video will account for 82% of all consumer internet traffic. This is due in part to the growing use of video streaming services, such as YouTube and Netflix. However, the rise in video popularity is largely due to the fact that video is an extremely effective way to communicate a message. Not only is it more engaging than text or images, but it is also easier to digest and share. As a result, video has become an essential tool for marketing and SEO, this is why more businesses are investing in video content to reach a wider audience. A recent study by Wyzowlstates that 86% of businesses use video as a marketing tool. Hence, the demand for video content is only going to continue to grow in the coming years. The importance of video in content marketing strategy Increases engagement There are a number of reasons why video is such an important part of your content marketing strategy. For starters, it’s a great way to increase engagement with your audience. According to Hubspot, including a video on a landing page can increase conversion rates by 86%. When it comes to social media, research has shown that video content is 60% more likely to be shared on social media than any other type of content and there are good reasons for this.
Videos are highly engaging, and they can convey a lot of information in a short amount of time. They are also easy to share, making them ideal for social media. In addition, videos are interactive, which makes them more engaging than other types of content such as text or images. As a result, videos can be an effective way to increase audience engagement. Increases engagement(Image Source: freepik.com) Rank higher in search engines But beyond engagement, video is also becoming increasingly important for SEO purposes. Google has stated that they are now ranking websites with videos higher in their search results. In general, videos rank higher in search engine results than other types of content. This is because videos are more engaging and visually appealing than text-based content. As a result, viewers are more likely to click on and watch a video than they are to read an article or blog post.